EOC: 1984 Macintosh Commercial

This commercial was very effective because it brought mystery. It made it's viewers intrigued and excited to see what this product was and how it was going to change 1984. Although it didn't explain the product, it definitely brought a hype to the brand and made people anxious. The commercial showed a possibility of what the future could be and it is dull and something to be feared but with this product from Macintosh, you will be able to avoid that.

EOC: Fonts

1. Kiss your problems away. - Tempus Sans ITC

2. Kiss your problems away. - Chaparral Pro Light

3. Kiss your problems away. - Tempus Sans ITC

4. Kiss your problems away. - Colonna MT

5. Kiss your problems away. - Ænigma Scrawl 4 BRK

6. Kiss your problems away. - Book Antiqua

7. Kiss your problems away. - Embossing Tape 1 BRK

8. Kiss your problems away. - Segoe Script

9. Kiss your problems away. - Lithos Pro Regular

10. Kiss your problems away. - Tekton Pro Ext

11. Kiss your problems away. - Pristina

12. Kiss your problems away. - Eras Light ITC

13. Kiss your problems away. - Simplex

14.  Kiss your problems away. - Swis721 Cn BT

15. Kiss your problems away. - Adobe Caslon Pro Bold

EOC: Commercials from Chim Chim Cherree Parody

Blue Magic Whitener

Blue magic whitener makes your white clothes whiter. This commercial shows that it can fight the toughest stains and it keeps colored clothing in great shape. The brand of Cheer detergent introduces and praises this new blue powder that can bring out a magical type of white. It demonstrates how to use it and the effect you can receive by using it.

Dermasil

This commercial demonstrates that you need to keep your dishes clean but you need to keep your hands soft for your loved one. This Lux liquid dish detergent has Dermasil in it to keep your hands silky soft even when you're constantly washing dishes. This added material will leave your hands young & smooth. It shows the benefits you can have by using this product.

Teflon

This commercial shows that Teflon spray makes cooking so much easier. Just one spray and your pans become non-stick. It guards your pan from food sticking so that you can have better looking food and so that washing dishes isn't such a hassle. It shows the difficulty of scraping stains out of the pan and how this product can take all that away from you. It doesn't just show you it's benefits, it shows you how to use it.

EOC: The Best Super Bowl Commercial

Pepsi Super Bowl Commercial 2004

This commercial is my favorite of all time because it is memorable, effective, & entertaining.
Pepsi chose the three most attractive & well-known female singers during that year & put them together in a creative commercial.

The scenario was an old-age fight between gladiators which were Britney Spears, Pink, & Beyonce. They were all dressed in tough & incredibly sexy outfits that would attract men & inspire women. Instead of fighting each other to death like expected, the three ladies all put their weapons down & sang "We will rock you." in harmony. The power of their voices managed to be strong enough to knock the king's case of Pepsi over so that they could all each have one & give some away to the people.

It was a very entertaining music video, obviously a lot was put into it. I love how it showed the power of women, persuasion to buy the product, & all in a setting that would appeal to men. It reached out to a huge demographic & they kept the product visible. The purpose of the commercial was to portray Pepsi as something so valuable that people would fight for it & claim it as a prize.

EOC: Role of Women

Women are known to be the purchaser of products, especially for items like groceries & things needed around the house. Although the man is the ideal provider, most commercials are targeted to woman for they are the ones most likely to visit the store. This Pepsi ad shows three of the most known & adored female celebrities at the time. They were dressed in sexy pieces to give off an effect of them being gladiators. The commercial shows that they are drinking Pepsi & that this drink makes them the sexy, powerful, & unbreakable women that they are.

A woman who see's this commercial will admire or even envy it's endorsers, they will wan't to buy the product because they want to be that women that these ladies represent. Women have always been known to have a nurturing, seductive, & attractiveness about them that convinces you or persuades you.

Time & again women have been undervalued when places beside a man. Today, women have achieved equality & have proven their worth. They have also shown power & made it known that they can make their own decisions.

A women can easily persuade other women & men, they are powerful.

EOC: Smokin' Hot

• 1. Determine the scenario: What happens in this frame?
• The advertisement is showing that the smoke that comes from this tobacco is so good that it attracts women. 
• 
  
• 2. What is the setting? What are the conditions?
• The image shows a man & a woman in an intimate setting.
• 
  
• 3. Who are the people or groups?
• The man is the smoker of the product & the woman is a beautiful figure representing the kind of woman you could attract.
• 
  
• 4. What is their point of view around this specific experience?
• That they are selling more than just cigarettes, they are selling items of allurement & power.
• 
  
• 5. What are their goals?
• Their goal is to convince men that this product will make them more attractive, appealing, & powerful.

This ad was very simple & straight to the point. It is clearly design for men that desire attention from women. It has a direct point & an explanatory image that worked well as a composure.

EOC: Unethical Ads

American Apparel

This ad looks more like it would be a porn magazine rather than an ad for underwear. 

The model is only wearing underwear & she looks like she has either been abused or on drugs.

She looks ill & the whole ad does not attract in any way that is not sexually.

This ad is offensive for anyone with strict morals & to families that shop this brand.

Abercrombie & Fitch

This store's demographic is the young & they also have a line that is for small children.

For a parent or child to see this shopping bag will be unethical & offensive because it demonstrates a violent & sexual image.

If the store was only for adults then the matter would be different but when parents shop for their kids, this is definitely not what they want to see.

Reebok

This ad would appear to be offensive to any woman because it is degrading. It is saying that it would be better to cheat on your woman rather than to go against your diet. It is pretty sexist & unfair.

To some men the ad might seem wise but if it would attract in any way, it would be notoriously.