- 1. Determine the scenario: What happens in this frame?
- The advertisement is showing that the smoke that comes from this tobacco is so good that it attracts women.
- 2. What is the setting? What are the conditions?
- The image shows a man & a woman in an intimate setting.
- 3. Who are the people or groups?
- The man is the smoker of the product & the woman is a beautiful figure representing the kind of woman you could attract.
- 4. What is their point of view around this specific experience?
- That they are selling more than just cigarettes, they are selling items of allurement & power.
- 5. What are their goals?
- Their goal is to convince men that this product will make them more attractive, appealing, & powerful.
This ad was very simple & straight to the point. It is clearly design for men that desire attention from women. It has a direct point & an explanatory image that worked well as a composure.
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