A woman who see's this commercial will admire or even envy it's endorsers, they will wan't to buy the product because they want to be that women that these ladies represent. Women have always been known to have a nurturing, seductive, & attractiveness about them that convinces you or persuades you.
Time & again women have been undervalued when places beside a man. Today, women have achieved equality & have proven their worth. They have also shown power & made it known that they can make their own decisions.
A women can easily persuade other women & men, they are powerful.
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