“It's one thing to capture someone's attention, but another thing to hold them for three minutes.”
-TEXT BOOKRevlon Colorburst Lip Butter is a lip butter that brings comfort, softness, & stunning color to your lips. It is not sticky, it doesn't chap your lips, & the color is flawless.
I will advertise this product for everything it is & how it can make a women feel. It will bring them confidence, charm, beauty, and take away all their insecurities so that they can "Kiss their problems away".
-TEXT BOOK
This lip butter will open women's eye so that they can see themselves for what they really are, which is smart, beautiful, & head-turning women.
This lipstick will not only be an accessory for every outfit, but also a medicine to keep their lips silky smooth & ever beautiful.
Instead of using a celebrity, I will use a regular woman who a large demographic can relate to. It will show her confidence before & after she uses this product. It will also show how the smoothness of her lips bring her comfort & makes her whole day better. It will bring a spark in her eyes because she knows she looks beautiful. With this small product that she can carry anywhere, she will always have that extra boost of confidence & problem eraser just by swiping this lip butter on.
“Carried through any campaign, there must be a distinct core idea, an underlying central concept or related ideas—one could call it a theme (a distinct recurring, unifying idea) or story.”
-TEXT BOOK
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