Competitive Analysis

Product: REVLON: Colorburst Lip Butter

Slogan: Kiss your problems away !

“The brand idea is based on an insight into the audience that makes the brand relevant to them. It must exemplify something—tangible or intangible—that people find compellingly relevant to their lives.”
-TEXT BOOK

This product that appears as a lipstick is what we call "Lip Butter". The reason it was given this name is because it makes your lips feel unbelievably smooth. It works just like lip balm if not better and it even has a vibrant tint added to it.

 

“If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular”
-TEXT BOOK

 

 

Competitors:

MAYBELLINE: Baby Lips - This product is advertised as a tinted lip balm to add color to your lips and make them baby-soft. I have tried this product and the softness doesn't last at all and the color is barely noticeable.

L'OREAL: Colour Riche Balm - The consistency and feel of this balm was too sticky and uncomfortable. It had great color but it didn't feel like a balm at all.

Overall REVLON Colorburst is doing better than it's competitors. I will promote this product using it's benefits compared to the other two. This will show why this product is a better choice and why it will let you kiss your problems away.

“The key to coming up with a great ad is finding that one clear, concise, engaging idea. This holds true for all advertising mediums: print, radio, TV, outdoor, etc.,”
-TEXT BOOK

EOC: Fonts

1. Kiss your problems away. - Tempus Sans ITC

2. Kiss your problems away. - Chaparral Pro Light

3. Kiss your problems away. - Tempus Sans ITC

4. Kiss your problems away. - Colonna MT

5. Kiss your problems away. - Ænigma Scrawl 4 BRK

6. Kiss your problems away. - Book Antiqua

7. Kiss your problems away. - Embossing Tape 1 BRK

8. Kiss your problems away. - Segoe Script

9. Kiss your problems away. - Lithos Pro Regular

10. Kiss your problems away. - Tekton Pro Ext

11. Kiss your problems away. - Pristina

12. Kiss your problems away. - Eras Light ITC

13. Kiss your problems away. - Simplex

14.  Kiss your problems away. - Swis721 Cn BT

15. Kiss your problems away. - Adobe Caslon Pro Bold

REVLON Colorburst Lip Butter: Kiss your problems away

 

“It's one thing to capture someone's attention, but another thing to hold them for three minutes.”

-TEXT BOOK


Revlon Colorburst Lip Butter is a lip butter that brings comfort, softness, & stunning color to your lips. It is not sticky, it doesn't chap your lips, & the color is flawless.

I will advertise this product for everything it is & how it can make a women feel. It will bring them confidence, charm, beauty, and take away all their insecurities so that they can "Kiss their problems away".

 

“Your composition facilitates the viewer's reading of it—think of your composition as if it is an architectural space the viewer has to walk through.”
-TEXT BOOK


This lip butter will open women's eye so that they can see themselves for what they really are, which is smart, beautiful, & head-turning women.

This lipstick will not only be an accessory for every outfit, but also a medicine to keep their lips silky smooth & ever beautiful.

Instead of using a celebrity, I will use a regular woman who a large demographic can relate to. It will show her confidence before & after she uses this product. It will also show how the smoothness of her lips bring her comfort & makes her whole day better. It will bring a spark in her eyes because she knows she looks beautiful. With this small product that she can carry anywhere, she will always have that extra boost of confidence & problem eraser just by swiping this lip butter on.

“Carried through any campaign, there must be a distinct core idea, an underlying central concept or related ideas—one could call it a theme (a distinct recurring, unifying idea) or story.”
-TEXT BOOK

EOC: Commercials from Chim Chim Cherree Parody

Blue Magic Whitener

Blue magic whitener makes your white clothes whiter. This commercial shows that it can fight the toughest stains and it keeps colored clothing in great shape. The brand of Cheer detergent introduces and praises this new blue powder that can bring out a magical type of white. It demonstrates how to use it and the effect you can receive by using it.

Dermasil

This commercial demonstrates that you need to keep your dishes clean but you need to keep your hands soft for your loved one. This Lux liquid dish detergent has Dermasil in it to keep your hands silky soft even when you're constantly washing dishes. This added material will leave your hands young & smooth. It shows the benefits you can have by using this product.

Teflon

This commercial shows that Teflon spray makes cooking so much easier. Just one spray and your pans become non-stick. It guards your pan from food sticking so that you can have better looking food and so that washing dishes isn't such a hassle. It shows the difficulty of scraping stains out of the pan and how this product can take all that away from you. It doesn't just show you it's benefits, it shows you how to use it.

EOC: The Best Super Bowl Commercial

Pepsi Super Bowl Commercial 2004

This commercial is my favorite of all time because it is memorable, effective, & entertaining.
Pepsi chose the three most attractive & well-known female singers during that year & put them together in a creative commercial.

The scenario was an old-age fight between gladiators which were Britney Spears, Pink, & Beyonce. They were all dressed in tough & incredibly sexy outfits that would attract men & inspire women. Instead of fighting each other to death like expected, the three ladies all put their weapons down & sang "We will rock you." in harmony. The power of their voices managed to be strong enough to knock the king's case of Pepsi over so that they could all each have one & give some away to the people.

It was a very entertaining music video, obviously a lot was put into it. I love how it showed the power of women, persuasion to buy the product, & all in a setting that would appeal to men. It reached out to a huge demographic & they kept the product visible. The purpose of the commercial was to portray Pepsi as something so valuable that people would fight for it & claim it as a prize.

EOC: Role of Women

Women are known to be the purchaser of products, especially for items like groceries & things needed around the house. Although the man is the ideal provider, most commercials are targeted to woman for they are the ones most likely to visit the store. This Pepsi ad shows three of the most known & adored female celebrities at the time. They were dressed in sexy pieces to give off an effect of them being gladiators. The commercial shows that they are drinking Pepsi & that this drink makes them the sexy, powerful, & unbreakable women that they are.

A woman who see's this commercial will admire or even envy it's endorsers, they will wan't to buy the product because they want to be that women that these ladies represent. Women have always been known to have a nurturing, seductive, & attractiveness about them that convinces you or persuades you.

Time & again women have been undervalued when places beside a man. Today, women have achieved equality & have proven their worth. They have also shown power & made it known that they can make their own decisions.

A women can easily persuade other women & men, they are powerful.

EOC: Smokin' Hot

• 1. Determine the scenario: What happens in this frame?
• The advertisement is showing that the smoke that comes from this tobacco is so good that it attracts women. 
• 
  
• 2. What is the setting? What are the conditions?
• The image shows a man & a woman in an intimate setting.
• 
  
• 3. Who are the people or groups?
• The man is the smoker of the product & the woman is a beautiful figure representing the kind of woman you could attract.
• 
  
• 4. What is their point of view around this specific experience?
• That they are selling more than just cigarettes, they are selling items of allurement & power.
• 
  
• 5. What are their goals?
• Their goal is to convince men that this product will make them more attractive, appealing, & powerful.

This ad was very simple & straight to the point. It is clearly design for men that desire attention from women. It has a direct point & an explanatory image that worked well as a composure.