Competitive Analysis

Product: REVLON: Colorburst Lip Butter

Slogan: Kiss your problems away !

“The brand idea is based on an insight into the audience that makes the brand relevant to them. It must exemplify something—tangible or intangible—that people find compellingly relevant to their lives.”
-TEXT BOOK

This product that appears as a lipstick is what we call "Lip Butter". The reason it was given this name is because it makes your lips feel unbelievably smooth. It works just like lip balm if not better and it even has a vibrant tint added to it.

 

“If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular”
-TEXT BOOK

 

 

Competitors:

MAYBELLINE: Baby Lips - This product is advertised as a tinted lip balm to add color to your lips and make them baby-soft. I have tried this product and the softness doesn't last at all and the color is barely noticeable.

L'OREAL: Colour Riche Balm - The consistency and feel of this balm was too sticky and uncomfortable. It had great color but it didn't feel like a balm at all.

Overall REVLON Colorburst is doing better than it's competitors. I will promote this product using it's benefits compared to the other two. This will show why this product is a better choice and why it will let you kiss your problems away.

“The key to coming up with a great ad is finding that one clear, concise, engaging idea. This holds true for all advertising mediums: print, radio, TV, outdoor, etc.,”
-TEXT BOOK