This commercial was very effective because it brought mystery. It made it's viewers intrigued and excited to see what this product was and how it was going to change 1984. Although it didn't explain the product, it definitely brought a hype to the brand and made people anxious. The commercial showed a possibility of what the future could be and it is dull and something to be feared but with this product from Macintosh, you will be able to avoid that.
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