The Big Idea

Commercial: The commercial I will use for this product will be of a regular woman (not a model) looking stressed out, with piled up work, nervous for a meeting, with zero confidence. She then will put on the product Revlon Colorburst Lip Butter and will look in the mirror with her newly gained confidence, look better, & conquer her meeting like the strong, intelligent, & beautiful woman she is. Then the slogan "Kiss your problems away" will slide across.

Magazine Ad: The magazine ad will be clippings from the commercial. It will show a the same lady before & after using the product. The before picture will show her stressed out with one hand on her hair and looking at her watch, nervous for her upcoming business meeting. The after picture will show her smiling, beautiful, hugging the folder of the deal she just closed.

“Advertising differentiates brands, groups, and causes, and ultimately sells products and calls people to action.”
-TEXT BOOK

I've shown that this is the best brand to buy, it is for every woman, in every class because it is affordable yet luxurious when put on.

 

 “By focusing on the attributes of an object, person, place, character, topic or theme, product, or service, you can find a characteristic that might lead to an idea.”
-TEXT BOOK

The benefits of the product are clear. This led to an idea that shows what these benefits can bring to a woman & how it can help her with her daily life.

 

These advertisements will appeal to all working women who need confidence and want to be beautiful despite their hectic schedules. When women see this, they will relate to it and want to purchase this product.

 “Before advertising comes a core branding idea—the idea that imbues a brand or group with character that differentiates it and builds a relationship with the audience.” 
-TEXT BOOK 

The idea I have produced shows a regular woman which the audience can build a relationship with because they can relate to the model and the stress she feels.