Creative Content

This image will be our magazine ad. It is clips taken from our commercial. These simple yet explanitory images show a hectic average women, troubled by work & everything she has to do. She is overloaded & looks like she is in a wreck. This ad explains that just by adding this smooth & luxurious lip butter, you can regain your confidence and composure. You can kiss your problems away.

“The best adverting works by attracting people to the benefit of a product or service with a story.”
-TEXT BOOK

This story relates to a lot of women & the fact that they can relate, will benefit the product & it's fame.

At the end of this commercial and at the bottom of the magazine ad, I will promote the free sample you can get at your local drug or cosmetic store by saying "kiss your problems away". This will keep the slogan in these womens head and also bring them out to the store where they can buy the product. These testers will prove the true high quality of this product and increase chances of these women buying them heavily.

“Technology is an enabler, it makes stuff possible faster. That's all. Technology facilitates, it doesn't replace the human imagination.”
-TEXT BOOK

By the internet, these ads will multiply by social media and "sharing", therefore more women will hear about it and want to try the product.

 “In a professional setting, various digital solutions involve interaction models, user testing, detailed wireframes, functional specifications, development activities, quality assurance, and exit criteria (once testing is complete).”
-TEXT BOOK

The testers of this product will bring these ladies to the store with the ability to try the product and love it.

“Since people do not spend much more than a few seconds glancing at an ad, the principle of visual hierarchy creates order and coherence, facilitating rapid message communication.”
-TEXT BOOK

Because of this ad's simplicity, it will be easier to read & to remember by it's audience. It also has a catchy slogan that readers will repeat & become a form of advertising.