“How you visualize and compose your idea hinges on what you want say, how you want to communicate it, to whom you are saying it, and with what nuance.”
-TEXT BOOK
I made the idea of the ad very clear and simple. The demographic is women from ages 18 & up that have work & need a boost of confidence to improve their day.
I will promote this product by giving away small packets with a tester of the lip butter inside. The best way to prove a product's worth is by testing it. With our commercials and magazine ads, I will mention that if you go to a local store near you and give the code: "Kiss your problems away", you will receive this Free tester and be able to feel it's magnificence.
In this way the ladies who try it will feel it's true quality and they would want to buy the product and obtain the confidence promised with it.
“How you present an image affects the ultimate communication.”
-TEXT BOOK
The image I have presented is a booster of confidence & less stress, something all women need in their life.
These small packets are single use and very low cost so they will be easy to get across. The main point is to attract them with something FREE to get them into the store, this will bring them one step closer to buying the product.
“To create something fresh, you need to know what has already been done.”
-TEXT BOOK
I strayed away from all these cosmetic's ads about being beautiful, i went towards being confident, because to me, everyone is beautiful.
"Providing a rationale for a functional benefit can turn consumers into believers."
-TEXT BOOK
This product is like a lip balm, which is something we use everyday to prevent chapped lips, but this certain product also has a color added to it that will bring out a stunning look and I have emphasized that a lot in my campaign.
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