Analysis in the Real World

"The fact that I will be getting a free sample interests me in going to the store."
-Kristine Garcia

"The slogan is stuck in my head because it's cute, so I remember the product & might have to try it."
-Ione Moi Moi

"I have actually used this product & I love it. If other people pick up the packet, they would buy it for sure."
-Kelly O'Connor

"We are continuously in a make-up store or drug store so it's convenient to pick up a sample while your there & the fact that it's free, will make me remember it and think that it's risk-free."
-Kristina Cruz

"I love how the ad didn't feature a celebrity, it was just a normal woman like we are. It lets me relate to the ad more & make me want to feel the way she did because of the product."
Jerrica Etrata

These are the reactions I have received when I showed the ad. They were all positive and they seem to really enjoy the simplicity of it. They also liked the fact that they could relate to it and admit that they feel that way some times.

“Commercial advertising promotes brands and commodities by informing consumers; it is also used to promote individuals, groups, corporations, manufacturers.”
-Text Book

I believe that this campaign, simply yet successfully promoted the brand and informed it's consumers.

“Certain behaviors promote creative thinking, such as looking for connections, observing acutely, asking questions and recognizing problems, and being open to new ideas and methodologies.”
-Text Book

All the questions i've asked to test out the campaign led to feed back & possible additions or improvements to the campaign.

"An effective ad is driven by the underlying concept. An advertising idea— or concept—is the creative reasoning behind a solution.”

This ad became effective because the theme and concept stayed in place and it was very consistent.