This commercial is my favorite of all time because it is memorable, effective, & entertaining.
Pepsi chose the three most attractive & well-known female singers during that year & put them together in a creative commercial.
The scenario was an old-age fight between gladiators which were Britney Spears, Pink, & Beyonce. They were all dressed in tough & incredibly sexy outfits that would attract men & inspire women. Instead of fighting each other to death like expected, the three ladies all put their weapons down & sang "We will rock you." in harmony. The power of their voices managed to be strong enough to knock the king's case of Pepsi over so that they could all each have one & give some away to the people.
It was a very entertaining music video, obviously a lot was put into it. I love how it showed the power of women, persuasion to buy the product, & all in a setting that would appeal to men. It reached out to a huge demographic & they kept the product visible. The purpose of the commercial was to portray Pepsi as something so valuable that people would fight for it & claim it as a prize.
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